The director of marketing argues that Dinasonic should use an adaptation strategy for its marketing because its products will need to be adapted to different markets. Which of the following, if True, would strengthen this position?
A) Dinasonic's products have consistently had the most competitive prices in the U.S. market.
B) For the kinds of products that Dinasonic makes, preferences for their use vary between different cultures.
C) Dinasonic will not face much competition in the countries in which it plans to sell its products.
D) Dinasonic will have a limited advertising budget for its international marketing efforts.
E) Dinasonic has consistently gained in market share in the United States over the last several years.

Question

Quizplus · Accepted Answer

B) If Dinasonic's products will need to be adapted to different markets, then it is likely that marketing approaches adapted to those products will also be necessary. Choices A and E are not relevant to whether the company should adapt its products to different markets. Choices C and D would weaken the case that Dinasonic should adapt its products to different markets.

The Director of Marketing Argues That Dinasonic Should Use an Adaptation