The director of marketing argues that Dinasonic should alter its marketing strategy in different countries by adapting its methods of advertising. Which of the following, if True, would support this position?
A) Dinasonic has won awards for its advertising campaigns.
B) Consumers in most countries are attracted to American consumer goods.
C) Laws regulating advertising vary between different countries.
D) Dinasonic has several sales managers experienced in international sales.
E) The company is planning to subcontract some of its international sales operations.

Question

Quizplus · Accepted Answer

C) If laws regulating advertising differ between different countries, this increases the likelihood that the company will need to adapt its advertising to comply with local regulations. Choices A and B would weaken the case that Dinasonic should adapt its advertising to different markets. Choices D and E are not relevant to whether the company's advertising needs to be adapted to local markets.

The Director of Marketing Argues That Dinasonic Should Alter Its