Which of the following best describes the purpose of point-of-sale displays?
A) to inform customers about the benefits of the products
B) to entice customers to buy additional products
C) to make it easier for customers to find products
D) to promote the reputation of the company offering certain products
E) to target specific messages about the product to customers

Question

Quizplus · Accepted Answer

C) POS displays make it easier for customers to find products and easier for sellers to eliminate competitors.

Which of the Following Best Describes the Purpose of Point-Of-Sale