According to Vern McGinnis, an effective mission statement should define what the organization is and what the organization aspires to be.
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Q34: Mission statements are sometimes difficult to derive
Q35: According to King and Cleland, carefully developed
Q39: A mission statement promotes a sense of
Q41: Well-conceived and properly executed mission and vision
Q49: The relative attention an organization will devote
Q53: A mission statement is usually just a
Q55: In most cases, at least 500 words
Q57: An effective mission statement generates the impression
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