Which of the following statements is true of social CRM?
A) Customers likely to generate the most business get the most attention from the organization.
B) All the customer relationship processes in social CRM are structured and controlled.
C) Each customer crafts his or her own relationship with the company.
D) Though relationships emerge from joint activity, companies control the customers.

Question

Quizplus · Accepted Answer

Social CRM allows customers to customize their relationship with the company according to their preferences and needs. The focus is on building relationships through collaboration and mutual value creation, rather than on controlling customers or favoring high-value customers.

Which of the Following Statements Is True of Social CRM