
Which of the following statements is true of the impact of globalization on value chains and business processes?
A) International companies are now required to conduct sales and marketing efforts entirely in the parent country.
B) Companies prefer to perform all their processes in-house, as it is more cost-effective than outsourcing.
C) Manufacturing of a product is frequently distributed throughout the world.
D) Increased globalization calls for greater attention to promotional aspects of the marketing mix instead of focusing on the quality of the product.
Correct Answer:
Verified
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