Serengeti makes lightweight sunglasses with 100 percent UV protection for people who love to hunt, hike, and bike ride. Its long-term plans include the development of lenses that, in addition to protecting users from UV rays, will also have effective water-sheeting action to reduce lens spotting. This new feature will be valuable to people who fish. In terms of a SWOT analysis, the company believes it can use the ________ of its reputation as a sunglasses manufacturer for a specialized market in combination with its current manufacturing facilities and labor force to enter this new market.

Question

Quizplus · Accepted Answer

The correct answer is "strength" because the company plans to leverage its existing reputation, manufacturing facilities, and labor force, which are internal positive attributes, to enter a new market. These are considered strengths in a SWOT analysis.

Serengeti Makes Lightweight Sunglasses with 100 Percent UV Protection for People