A media company has a high market share in the cassette tape market. The cassette tape market has low growth potential. This business fits into the ________ category of the BCG growth-market share matrix.

Question

Quizplus · Accepted Answer

A business with high market share in a low-growth market is considered a "cash cow" in the BCG growth-market share matrix. This means that the business generates significant profits with minimal investment and is a source of stable cash flow for the company.

A Media Company Has a High Market Share in the Cassette