Using ________, marketing researchers participate in real-life consumer activities to get an understanding of how consumers actually use products.

Question

Quizplus · Accepted Answer

Ethnography involves observing and interacting with consumers in their natural environment to gain insight into their behavior and usage of products. This approach allows researchers to gain a deeper understanding of the context in which products are used and identify unmet needs and opportunities for improvement. Mechanical observation involves using technology to track and record consumer behavior, while focus groups, face-to-face interviews, and telephone interviews involve direct communication with consumers to gather their opinions and feedback.

Using ________, Marketing Researchers Participate in Real-Life Consumer Activities to Get