Which data collection method for marketing research is flexible, allows for explanation of difficult questions, and lends itself to showing products and other visual materials?

Question

Quizplus · Accepted Answer

Face-to-face interviewing allows for flexibility in the questioning process and the ability to explain difficult questions. It also allows for the showing of products and other visual materials, which can enhance the research experience for both the participant and researcher.

Which Data Collection Method for Marketing Research Is Flexible, Allows