Prior to setting up its Thanksgiving Turkey Hotline, a company conducted one-on-one discussions with a small number of new and experienced cooks to determine what type of questions it should be prepared to answer. In research terms, this company conducted ________.

Question

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The company conducted one-on-one discussions, which suggests that face-to-face interviews were conducted. This is a common qualitative research method used to gather in-depth information from participants.

Prior to Setting Up Its Thanksgiving Turkey Hotline, a Company