Managers of a movie theater company want to learn more about what types of premium services their customers who participate in the theater's loyalty program most desire and would be willing to pay a premium price for. The managers use a computer program that selects customers in a lottery style from the company's database to receive an online survey and loyalty points for completing the survey about premium services. What kind of sampling technique do the movie theater managers use?

Question

Quizplus · Accepted Answer

The managers are using a random selection process from the database to choose customers for the survey. This is known as simple random sampling, which gives an equal chance for every customer to be selected. This method helps ensure an unbiased sample that represents the larger population of loyalty program participants.

Managers of a Movie Theater Company Want to Learn More