A company's first step in one-to-one marketing should be to ________.
A) rank its customers in terms of sales volume
B) identify customers that cost the company money
C) identify types of transactions and determine which will be abandoned
D) identify customers and get to know them in as much detail as possible
E) determine which aspect of the product will be customized to meet the individual needs of its customers

Question

Quizplus · Accepted Answer

The first step in one-to-one marketing should be identifying customers and getting to know them in detail. Only by knowing the customers, their needs, and preferences can the company customize the marketing messages, products, and services to cater to their specific requirements. The other options may come later but are not the first step in implementing one-to-one marketing.

A Company's First Step in One-To-One Marketing Should Be to ________