Soundz, a marketer of high-end headphones, wants to identify new markets in Asia with high potential for growth and dense pockets of consumers with growing incomes. Which of the following would be the best source of data to help the leadership at Soundz decide which new markets present the best opportunities?

Question

Quizplus · Accepted Answer

Government sources would provide the most reliable and comprehensive data on income levels and demographics in different regions of Asia, allowing Soundz to identify markets with high growth potential and density of consumers with growing incomes. Other sources may provide some insights, but may not provide the same level of detail and accuracy as government sources.

Soundz, a Marketer of High-End Headphones, Wants to Identify New