Scrambler is a popular smartphone app that users can download and play for free. The makers of Scrambler make the app profitable by selling information obtained about users as they play the game. Marketers would most likely use this information for the data mining application of ________.
A) customer acquisition
B) customer retention
C) customer loyalty
D) customer abandonment
E) customer analysis

Question

Quizplus · Accepted Answer

Marketers would use the information obtained from Scrambler for customer acquisition, as they can analyze user data to identify potential new customers and target them with marketing efforts.

Scrambler Is a Popular Smartphone App That Users Can Download