Through ________, a firm tries to guarantee that its brand will appear at or near the top of lists of typical search phrases related to its business.
A) cost-per-impression pricing
B) A/B testing
C) search engine optimization
D) search engine analytics
E) predictive analytics

Question

Quizplus · Accepted Answer

Search engine optimization (SEO) is a process of optimizing a website to improve its ranking on search engine result pages (SERPs). Through SEO, a firm tries to guarantee that its brand will appear at or near the top of lists of typical search phrases related to its business. This is done by optimizing the website's content and structure, as well as generating backlinks from other sites to increase its authority and relevance in the eyes of search engines.

Through ________, a Firm Tries to Guarantee That Its Brand