Marketers use the metric of ________ to see the effectiveness of their marketing efforts in comparison to their competitors' actions.
A) clickthrough rate
B) conversion rate
C) bounce rate
D) sentiment analysis
E) market share

Question

Quizplus · Accepted Answer

Market share is the metric that allows marketers to see how much of the total market they are capturing compared to their competitors. This helps marketers understand the effectiveness of their marketing efforts and gauge their success in the market. Clickthrough rate, conversion rate, bounce rate, and sentiment analysis are all important metrics, but they do not provide a direct comparison to competitors in the same way that market share does.

Marketers Use the Metric of ________ to See the Effectiveness