When using ________, a consumer exerts little effort in making a purchase decision.
A) habitual decision making
B) extended problem solving
C) compensatory decision rules
D) cognitive dissonance
E) limited problem solving

Question

Quizplus · Accepted Answer

Habitual decision making is characterized by low involvement and little cognitive effort. It is used for routine and repetitive purchases where consumers have established brand loyalty or preference.

When Using ________, a Consumer Exerts Little Effort in Making