________ is the marketing of goods and services that businesses and other organizations buy for purposes other than personal consumption.

Question

Quizplus · Accepted Answer

Business-to-business marketing refers to the marketing of goods and services from one business to another, as opposed to marketing to individual consumers. This type of marketing includes products and services such as raw materials, office equipment, and professional services that are used by businesses to operate and produce their own goods and services. Just-in-time marketing, single sourcing, retailing, and outsourcing may all be components of B2B marketing, but none of them encompass the full scope of this type of marketing.

________ Is the Marketing of Goods and Services That Businesses