The ________ is the member of the buying center who controls the flow of information to other members.

Question

Quizplus · Accepted Answer

The gatekeeper is responsible for controlling the flow of information to other members of the buying center. The initiator identifies the need for a product or service, the decider makes the final decision, the user is the one who will be using the product or service, and the influencer provides input and expertise on the decision-making process.

The ________ Is the Member of the Buying Center Who