A trucking company is considering purchasing new trucks that are powered by ethanol instead of diesel fuel. In terms of the buying center, the truck drivers who must make sure that the trucks' fuel tanks do not run out of fuel are the ________.

Question

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The users, in this case the truck drivers, are the ones who directly use the product (fuel) and are responsible for ensuring that the trucks do not run out of fuel. Therefore, they are the key players in this buying center. The initiators are the ones who recognize the need for the new trucks, the liaisons are the individuals who communicate with suppliers and other departments, the agents are individuals or firms that assist in the buying process, and the gatekeepers control the access to information within the buying center. However, in this scenario, the truck drivers are the most important players as they are the direct users of the product.

A Trucking Company Is Considering Purchasing New Trucks That Are