Many people only entertain in their homes during November and December when their homes are decorated for the holidays. The increase in ads for prepared trays of food to be served at these functions is directly related to ________ segmentation.
A) socioeconomic
B) geodemographic
C) geographic
D) demographic
E) usage occasion

Question

Quizplus · Accepted Answer

The increase in ads for prepared trays of food is directly related to usage occasion segmentation, as it is targeting people who are entertaining during the holidays. It is not related to socioeconomic, geodemographic, geographic, or demographic segmentation.

Many People Only Entertain in Their Homes During November and December