Because children have little influence over family purchases beyond toys and games, marketers tend to not focus on consumers under the age of 12.

Question

Quizplus · Accepted Answer

Marketers do focus on consumers under the age of 12 as they can influence family purchases beyond toys and games, such as food, clothing, and entertainment. However, there are regulations in place to protect children from manipulative advertising, and marketers must be mindful of ethical considerations when targeting this demographic.

Because Children Have Little Influence Over Family Purchases Beyond Toys