Marketers may conduct a massive advertising campaign, called a ________, to educate consumers about a new product.
A) media blitz
B) diffusion network
C) simulated market test
D) test market
E) tipping point

Question

Quizplus · Accepted Answer

A media blitz is a large-scale advertising campaign that aims to create a high level of awareness and interest in a product, service, or event. It typically involves multiple forms of media, such as television, print, online, and outdoor advertising, as well as public relations activities and promotional events. A media blitz is often used to introduce a new product or to support a major marketing initiative.

Marketers May Conduct a Massive Advertising Campaign, Called a ________