When marketers develop ________ strategies, they make decisions about product benefits, features, styling, branding, labeling, and packaging.
A) communication
B) product
C) equity
D) total quality management (TQM)
E) Six Sigma

Question

Quizplus · Accepted Answer

Product strategies involve making decisions about the features, design, branding, labeling, and packaging of a product. Communication strategies involve messaging and promotional tactics. Equity refers to the value a brand has in the marketplace, and TQM/Six Sigma are quality management approaches that may be used in product development, but are not specific to product strategy.

When Marketers Develop ________ Strategies, They Make Decisions About Product