What is the most logical explanation that retailers carry private-label brands?
A) to eliminate the need for competitive advantages
B) to encourage transaction marketing
C) to support trade promotions
D) to earn more profit
E) to prevent sales cannibalization

Question

Quizplus · Accepted Answer

Retailers carry private-label brands in order to earn more profit. By creating their own brands, retailers can set their prices and have more control over their profit margins. Additionally, private-label brands often have lower production costs compared to national brands, allowing retailers to sell them at lower prices while still achieving a higher profit margin.

What Is the Most Logical Explanation That Retailers Carry Private-Label