In price planning, a firm would be most likely to set a profit objective for which of the following products?
A) a commodity such as coal
B) toothpaste
C) a fad such as Beanie Babies
D) lightbulbs
E) construction materials

Question

Quizplus · Accepted Answer

A firm is most likely to set a profit objective for a fad product like Beanie Babies because these products have a short life cycle and high demand for a limited time, allowing the firm to maximize profits quickly before the trend fades.

In Price Planning, a Firm Would Be Most Likely to Set