A new company called LidRock is prospering because it figured out a novel way to get music, video games, and movies into the hands of consumers: on mini-CDs tucked into the lids of soft drinks. LidRock is focusing on which one of the four Ps?
A) product
B) price
C) promotion
D) place
E) profit

Question

Quizplus · Accepted Answer

LidRock's focus is on the distribution channel, which falls under the "place" or distribution element of the marketing mix.

A New Company Called LidRock Is Prospering Because It Figured