The opportunities for ________ provided by the Internet have helped many companies in the financial services area address the problem of the inseparability of services.
A) capacity management
B) disintermediation
C) place marketing
D) transactional marketing
E) servicescape management

Question

Quizplus · Accepted Answer

Disintermediation refers to the elimination of intermediaries between businesses and consumers, and the Internet has made this possible for financial services companies. Through online banking, trading platforms, and other digital services, companies in the financial sector can now connect directly with their customers, eliminating the need for traditional intermediaries such as brokers or bankers. This helps address the problem of the inseparability of services, which refers to the fact that services cannot be physically separated from their providers. By using the Internet to remove intermediaries, financial services companies are able to make their services more accessible and convenient for consumers.

The Opportunities for ________ Provided by the Internet Have Helped