What strategy would a marketer most likely use to promote something that cannot be seen, has no smell, and cannot be felt?
A) idea marketing
B) place marketing
C) people marketing
D) relationship marketing
E) one-to-one marketing

Question

Quizplus · Accepted Answer

Since the product cannot be seen, smelled or felt, it is likely an intangible product or service. Idea marketing focuses on promoting and selling ideas, concepts, or philosophies, rather than tangible products. This makes it the best strategy for promoting intangible products or services that cannot be physically experienced.

What Strategy Would a Marketer Most Likely Use to Promote