An agent for an actor presents a client's qualifications to potential movie production companies until one company responds positively to the actor. This is an example of the ________ approach.
A) product improvement
B) market fulfillment
C) total quality management (TQM)
D) pure selling
E) relationship marketing

Question

Quizplus · Accepted Answer

The situation described in the question is an example of pure selling, which focuses on convincing potential customers to purchase a specific product or service through persuasive communication. The agent is presenting the actor's qualifications and persuading the production companies to hire the actor for their movie, which is characteristic of pure selling. The other options, such as product improvement, market fulfillment, total quality management (TQM), and relationship marketing, do not accurately describe the approach being used in this situation.

An Agent for an Actor Presents a Client's Qualifications to Potential