Question 1

The purchase of a set of flannel sheets from the Lands' End catalog website is an example of ________ e-commerce.

Accepted Answer

B2C (business-to-consumer) e-commerce involves transactions between businesses and individual consumers, such as purchasing products from an online retailer like Lands' End.

Question 2

Explain the limitations for marketers offering e-commerce shopping.

Accepted Answer

The answer of Explain the limitations for marketers offering e-commerce...

Question 3

Demographic changes have contributed to a decline in the use of door-to-door sales in the United States.

Accepted Answer

The demographic changes, such as increased urbanization and the rise of digital communication, have made door-to-door sales less effective and efficient in reaching customers, leading to a decline in their use.

Question 4

Bass Pro Shops, a chain of outdoor sports equipment stores, features giant aquariums, waterfalls, trout ponds, archery and rifle ranges, putting greens, and free classes on topics from ice fishing to conservation. Why would a retailer do this?

Accepted Answer

The answer of Bass Pro Shops, a chain of outdoor...

Question 5

Using current sales as a predictor, which of the following products would likely be most effectively sold using direct selling?

Accepted Answer

Cleaning products are often sold through direct selling methods such as door-to-door sales or in-home product demonstrations. This allows the salesperson to showcase the effectiveness of the product and address any concerns or questions the customer may have. Women's shoes, baby furniture, and automobiles are typically sold through retail channels, while pet food can be sold through a combination of retail and online channels.

Question 6

Experts predicting that destination retail will be a future trend believe that consumers will soon visit retailers more for ________ than for the basic process of purchasing products.

Accepted Answer

Destination retail involves creating an experience that goes beyond simply buying a product. Consumers will visit retailers more for entertainment rather than for the basic process of purchasing products.

Question 7

________ e-commerce is the online exchange between companies and individual consumers.

Accepted Answer

B2C e-commerce refers to the buying and selling of products or services between businesses and individual consumers.

Question 8

In general, vending machines are best suited for selling which of the following?

Accepted Answer

Vending machines are most commonly used for selling food and beverages as these are often impulse purchases that can be conveniently made on-the-go. Specialty goods, unsought goods, capital items, and accessory equipment are typically higher-priced items that would require more customer engagement and assistance in the purchasing process.

Question 9

Cannibalization is not a concern for traditional retailers who also operate an e-commerce site because the two locations attract completely different markets.

Accepted Answer

While traditional retailers and their e-commerce sites may attract different types of customers, there is still a risk of cannibalization. This occurs when sales from one channel eat into the sales of another channel, reducing overall revenue and potentially causing conflicts between the two channels. It is important for retailers to manage their channels effectively to minimize the risk of cannibalization.

Question 10

Barnes & Noble has many retail stores as well as a presence on the web. What are the concerns of Barnes & Noble regarding the relationship between the company's store sales and web sales?

Accepted Answer

The answer of Barnes & Noble has many retail stores...

Question 11

Vending machines are currently best-suited to the sales of impulse items and expensive merchandise.

Accepted Answer

Vending machines are typically best-suited for selling impulse items and low-cost merchandise, not expensive items.

Question 12

Group dynamics are important to the success of party plan systems.

Accepted Answer

Group dynamics play a critical role in the success of a party plan system as it involves the interaction and coordination of multiple individuals to achieve a common goal. Effective communication, collaboration, and motivation are key aspects of group dynamics that can impact the success of a party plan system.

Question 13

Which of the following is NOT a benefit provided by e-commerce?

Accepted Answer

E-commerce does not always provide instant gratification as it involves shipping and delivery times.

Question 14

Experiential shoppers enjoy the "thrill of the hunt" available through the experience of shopping on-line.

Accepted Answer

Experiential shoppers enjoy the excitement of discovering unique items and experiences while shopping online, making them more likely to pursue the "thrill of the hunt."

Question 15

A telephone call from a salesperson requesting you to purchase a subscription to an educational magazine designed to help children improve their math skills is an example of which of the following?

Accepted Answer

This is an example of direct selling, which involves face-to-face communication or telephone calls between a salesperson and a potential customer. The salesperson is directly trying to sell a product to the customer.

Question 16

Explain the concept of nonstore retailing, giving one example of a well-known product that has been marketed this way.

Accepted Answer

The answer of Explain the concept of nonstore retailing, giving...

Question 17

Interactive videos, games, and contests are all ways that marketers provide ________ for online shoppers.

Accepted Answer

Virtual experiential marketing refers to creating an immersive online experience for customers, and interactive videos, games, and contests are all effective ways to achieve this. In-home shopping and off-price retailing refer to different types of retail operations, while pop-up marketing and network marketing refer to specific types of marketing strategies.

Question 18

Explain the differences between a multilevel network and a pyramid scheme.

Accepted Answer

The answer of Explain the differences between a multilevel network...

Question 19

Describe how nonstore retailing has recently grown.

Accepted Answer

The answer of Describe how nonstore retailing has recently grown....

Question 20

The only types of retailers that have proven that e-commerce can be profitable are the traditional bricks-and-mortar retailers.

Accepted Answer

This statement is false. Many types of retailers, including online-only retailers and direct-to-consumer brands, have proven that e-commerce can be profitable.

Quiz 12: Deliver the Customer Experience: Goods and Services Via Bricks and Clicks