To compare the relative cost-effectiveness of different media and of spots run on different vehicles in the same medium, media planners use ________.

Question

Quizplus · Accepted Answer

CPM is a metric that allows media planners to compare the relative cost-effectiveness of different media and of spots run on different vehicles in the same medium. It measures the cost of reaching 1,000 members of the ad's target audience and is calculated by dividing the cost of the ad by the estimated audience size, then multiplying by 1,000. By using CPM, media planners can evaluate the efficiency of different media options and make informed decisions about how to allocate their advertising budgets.

To Compare the Relative Cost-Effectiveness of Different Media and of Spots