Someone who orders a product through a catalog is responding to ________.
A) place-based communication
B) point-of-purchase selling
C) direct marketing
D) direct selling
E) personal selling

Question

Quizplus · Accepted Answer

Ordering a product through a catalog is a form of direct marketing, which involves communicating directly with the consumer through various channels, such as catalogs, emails, or telemarketing. Direct marketing is distinct from personal selling, point-of-purchase selling, and place-based communication. Direct selling involves selling directly to consumers in a face-to-face setting, while point-of-purchase selling promotes products at the location where they are sold. Place-based communication refers to marketing messages that are tied to a particular physical location, such as billboards or advertisements in a shopping mall.

Someone Who Orders a Product Through a Catalog Is Responding