________ is direct communication to a customer that is conducted over the telephone.
A) Direct order
B) Telemarketing
C) Direct-response advertising
D) Direct selling
E) Promotional selling

Question

Quizplus · Accepted Answer

Telemarketing involves direct communication with a customer over the telephone for the purpose of promoting a product or service. Direct order refers to a customer placing an order directly with a company, while direct-response advertising involves using media to elicit a direct response from customers (such as through a toll-free number or website). Direct selling and promotional selling both involve face-to-face communication with customers rather than over the telephone.

________ Is Direct Communication to a Customer That Is Conducted