Direct-response advertising involves a marketer individually contacting a consumer about a product.

Name: Direct-response advertising involves a marketer individually contacting a consumer about a product.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Direct-response advertising encourages consumers to take immediate action, such as making a purchase, but it does not involve marketers individually contacting consumers. It often uses media like TV, radio, mail, or online ads to reach a broad audience.

Direct-Response Advertising Involves a Marketer Individually Contacting a Consumer About