According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
A) popular
B) available
C) intangible
D) impersonal
E) marketable

Question

Quizplus · Accepted Answer

The more intangible the product, the more difficult it is to communicate its value to potential customers through advertising or other forms of promotion. Therefore, firms tend to rely more heavily on personal selling, which allows for direct interaction and explanation of the product's benefits.

According to an Axiom in Marketing, the More ________ the Product