A salesperson would be most likely to use Standard & Poor's 500 Directory during which stage of the creative selling process?

Name: A salesperson would be most likely to use Standard & Poor's 500 Directory during which stage of the creative selling process?
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Question

Quizplus · Accepted Answer

The preapproach stage involves gathering information about potential customers and their needs. The Standard & Poor's 500 Directory would be useful at this stage for identifying potential customers and researching their company information.

A Salesperson Would Be Most Likely to Use Standard