When a company provides financial support for an event such as a concert or tournament, it is using the public relations activity of ________.
A) lobbying
B) sponsorship
C) ambient advertising
D) guerilla marketing
E) tryvertising

Question

Quizplus · Accepted Answer

Sponsorship is when a company provides financial support for an event or organization in exchange for exposure and recognition. This is a common public relations activity used to build brand awareness and goodwill among target audiences.

When a Company Provides Financial Support for an Event Such