As chief of new product development for a U.S. consumer goods firm, Carmen should be very aware that ________ is likely to have the greatest influence on consumer preferences for the next few decades.
A) changes in religion
B) the aging of the population
C) declining birth rates
D) increasing inflation

Question

Quizplus · Accepted Answer

The aging of the population is likely to have the greatest influence on consumer preferences for the next few decades because as the population ages, their needs and preferences change, and they tend to have more discretionary income, so they are likely to demand products and services that cater to their changing needs and desires. Therefore, Carmen should focus on developing products that target this demographic.

As Chief of New Product Development for a U