Which one of the following represents the lowest level of environmental uncertainty?
A) Mario's restaurant competes against 325 others in the city; the city's ethnic mix is constantly changing.
B) Maria's is still the only restaurant in a small town. She took it over from her mother and still uses the same equipment.
C) Millie's customers expect to see new menu items regularly and want Millie to install Wi-Fi.
D) Marty has to deal with the local council, the health department, the franchisor, the zoning commission-the list keeps growing. He is grateful there are no new competitors moving in.

Question

Quizplus · Accepted Answer

Option B represents the lowest level of environmental uncertainty as there is only one restaurant in a small town, and the equipment and practices are unchanged. The other options all have various external factors that create higher levels of uncertainty, such as changing competition, evolving customer preferences, and dealing with multiple governing bodies.

Which One of the Following Represents the Lowest Level of Environmental