The cognitive dissonance theory proposes that the intensity of the desire to reduce dissonance is determined by ________.
A) importance, influence, and rewards
B) resources, commitment, and organizational structure
C) stability, position, and power
D) awareness, status, and punishments

Question

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The cognitive dissonance theory proposes that the intensity of the desire to reduce dissonance is determined by the importance of the cognitions (beliefs), the influence that they have on the person, and the rewards or punishments associated with them.

The Cognitive Dissonance Theory Proposes That the Intensity of the Desire