During recall testing, when respondents are asked to recall specific elements of an advertisement or commercial without any information provided, this is referred to as

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Unaided recall refers to the ability of respondents to remember specific elements of an advertisement or commercial without any information provided. This type of recall testing is important in gauging the effectiveness and memorability of an ad or commercial without any cues or prompts.

During Recall Testing, When Respondents Are Asked to Recall Specific