Day-after recall testing is used by the broadcast media, in particular television. The objective is to
A) find out which media the consumer used in the last 24 hours
B) find out what products the consumer purchased recently
C) determine the exposure and recall of particular commercials
D) measure the creative content for the agency
E) measure the reach of the media
Correct Answer:
Verified
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Q52: Creative research is the process of measuring
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Q55: Once a product's primary benefit is identified
A)
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