Once a product's primary benefit is identified

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Once the primary benefit of a product is identified, it should become the focal point of the advertising message. This helps to create a clear and compelling message that is likely to resonate with the target audience and encourage them to take action. While the primary benefit may also have implications for the financial resources and qualitative communications objectives of the campaign, the most immediate and important consideration is the message itself.

Once a Product's Primary Benefit Is Identified