Kraft peanut butter Teddy bears is an example of how a character may be so closely associated with a product that
A) only a humorous appeal can be used
B) creative research is no longer needed
C) fewer creative executions are required
D) support-claims statements are unnecessary
E) his presence is expected in the advertising
Correct Answer:
Verified
Q49: Wal Mart uses this production consideration in
Q50: Day-after recall testing is used by the
Q51: Product demonstrations are used in advertisements when
Q52: Creative research is the process of measuring
Q53: This team plays a dominant role in
Q55: Once a product's primary benefit is identified
A)
Q56: Pickup trucks like the Dodge Ram often
Q57: Opinion-measure testing exposes an audience to
A) a
Q58: Another form of advertising research is the
Q59: Brand names like McDonald's that have a
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