Creative research is the process of measuring the effect of an advertising message on

Question

Quizplus · Accepted Answer

Creative research is aimed at measuring the impact of an advertising message on the target market. It helps to determine if the message effectively communicates the intended message and if it resonates with the audience. It is important to evaluate the effectiveness of the message with the target market to ensure that the campaign achieves its objectives. Therefore, option B is the correct answer.

Creative Research Is the Process of Measuring the Effect of an Advertising