The critical time for marketing communications in the product life cycle is during
A) the mature stage
B) the introduction and growth stages
C) the introduction stage
D) the growth stage
E) the mature and decline stages

Question

Quizplus · Accepted Answer

During the introduction and growth stages of the product life cycle, the marketing communications are critical to create awareness, generate interest, and build preference among target customers. This is the time when the product is new and unfamiliar to the market, and there is a lot of competition for attention and market share. Therefore, effective marketing communications are needed to differentiate the product, communicate its benefits, and persuade potential customers to try it out. As the product moves into the maturity and decline stages, the focus of marketing communications may shift towards maintaining loyalty and reinforcing brand image rather than acquisition of new customers.

The Critical Time for Marketing Communications in the Product Life