The internet is direct and interactive and consumers are spending more and more time with it. The next big area for advertising growth is
A) out of home media
B) product placement in mainstream movies
C) word of mouth promotions
D) mobile communications

Question

Quizplus · Accepted Answer

As consumers are increasingly using mobile devices to access the internet, mobile communications provide a direct and interactive way to reach consumers. This makes it a likely candidate for the next big area of advertising growth.

The Internet Is Direct and Interactive and Consumers Are Spending