Often the Public Relations Department of an organization is responsible for building and maintaining a positive image of a company with its various publics. This is called
A) advocacy advertising
B) sponsorship advertising
C) corporate advertising
D) end-product advertising
E) direct-response advertising

Question

Quizplus · Accepted Answer

The term used to describe the responsibility of building and maintaining a positive image of a company with its various publics is called corporate advertising. It is typically the responsibility of the Public Relations Department of an organization. Advocacy advertising is designed to promote a particular point of view or cause, while sponsorship advertising is used to promote a specific event or organization. End-product advertising is focused on promoting a specific product, while direct-response advertising aims to elicit a direct response from the audience, such as a purchase or phone call.

Often the Public Relations Department of an Organization Is Responsible